Head Shepherd
Mark Ferguson from neXtgen Agri brings you the latest in livestock, genetics, innovation and technology. We focus on sheep and beef farming in Australia and New Zealand, and the people doing great things in those industries. To learn more about neXtgen Agri, visit www.nextgenagri.com.
Head Shepherd
Improving Agriculture’s Future with Trust and Advocacy with Claire Taylor
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
“Engage, not educate.” That’s Claire Taylor’s mantra when it comes to shifting agriculture’s public perception.
From a career in political journalism to a Nuffield Scholarship spanning 16 countries, Claire has seen firsthand how farming is scrutinised around the world.
We chat about:
- breaking out of the agricultural echo chamber
- the power of agritourism
- why trust-building, not just broadcasting, is the key to better advocacy
- the latest farming unrest in the UK, and
- her move from Scotland to Australia to launch Agvocacy Consulting.
https://www.agvocacyconsulting.com/
Head Shepherd is brought to you by neXtgen Agri International Limited.
We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: info@nextgenagri.com.
Thanks to our sponsors at MSD Animal Health and Allflex, Heiniger Australia and New Zealand, and ProWay Livestock Equipment. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.
Check out the MSD range HERE
Check out Allflex products HERE
Check out Heiniger's product range HERE
Check out ProWay's product range HERE
